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FAQ
Google AdWords, MSN AdCenter and Yahoo! Search Marketing
What is a search engine and how does it work?
A search engine is like a huge index which can be used to look up Internet sites located across the globe. Keywords can be used for conducting such a search. After typing these keywords in the search engine, you will get a list of web sites to visit. If you click on any of the results, you will be taken straight to the site.
Different search engines work in different manner. While some scan for information in the title or header of the document, others look for bold headings on the page for their information. Since each search engine gathers information differently, the results will also be different. This makes it a good idea to get registered with more than one search engine.
Will my PlanMyAds website be submitted to search engines?
When your PlanMyAds website is built, we will automatically add the appropriate keywords and phrases. This is what the search engines are looking for. When we submit your website to Google, it will be free of charge. However, you may find a paid search engine more effective than the free one. You have the option to submit your PlanMyAds website to any paid search engine or directory at any time you like.
Does it make sense to have a website if its not registered with search engines?
Yes, it does. Many businesses use their website to communicate with their existing customers who already know them. You can tell your customers about your website URL and inform them about special offers, discounts, etc. we recommend you to put your URL on all of your stationary, business cards, business signs, vehicles, etc.
Why isnt my Ad visible?
This is perhaps one of the most frequently asked questions of all! When your Ad is created to run on Google, MSN and Yahoo, a daily budget is set and allocated to your account so that your expenditure can be controlled. This daily budget is determined from your total advertising spend.
To make sure that your total budget lasts over the period of your subscription package, your daily budget is split over the days of your package. We spread the delivery of your ad throughout the day in order to stay within your budget.
If you cannot see your Ad when you look for it, it is probably due to the fact that you have used up your daily budget. This means that you are getting qualified user traffic being directed to your website. On the other hand, it means that you are not reaching the full range of users that are actively searching for your products or services. To reach these potential customers, you can try to increase your daily budget.
In cases where Google has a large influx of traffic in a short period of time, reaching your daily budget can occur more frequently. In the busy season when you get loads of customers for your business, be prepared for this to happen.
Where will my Ad appear?
Your ads will appear alongside or above the search results on Google.com search results pages. In Yahoo, your ads will appear on top, along side and even below the search results.
Also, your ads may appear on the search and content sites and products in the Google and Yahoo network. At present, Google Network is the largest online advertising network available. So, you can be assured that your Ads will reach your target audience with Google AdWords.
How can I get my Ad in the top ranks each time?
Google, MSN and Yahoo believe in providing high-quality and relevant advertising to our users, so the ads are not ranked on the basis of cost alone. Ad placement will be determined by your maximum budget and quality score. Higher the daily budget better will be your chances to be in the Gold section.
Your quality score is how well your ad performs i.e. the number of times users click on it and like your web page. The best way to improve the position of your Ad is to improve your quality score. If your Ad is performing well but your website is not getting enough enquiries, it calls for an improvement in the quality score by increasing the website quality.
Our team of expert web designers can redo your entire website using the PlanMyAds website tool. For more information about our services, contact us.
How will I know if my Ad is performing or not?
You will get a monthly report from your account manager in the form of an email with figures on how your Ad is performing on Google. It will show which keywords were searched and how many clicks you received from those searches. If your report contains a lot of searches but not enough clicks, you may want to consider upgrading to a higher package.
Why do my Ads keep appearing and disappearing during different times of the day?
Again, this is an issue concerning your daily budget. If your ad is being periodically displayed throughout the day, this is because your Ad is being spread out over the 24hrs of operation.
Mostly, it happens when you are halfway through your budget for the day and Google, MSN and Yahoo are spreading your Ads during the 24 hrs to ensure that you appear evenly throughout the day. This is for your benefit as our technology detects trends and shows your adverts during peak times while reserving your ad during non-peak times. In order to make the most of your spend, we can schedule your ads to start and end at certain times.
Website
What if I decide to cancel my website?
You may cancel your PlanMyAds account at anytime by giving 30 days notice to us in writing. If your account is cancelled prior to the end of each annual term, you will not get a refund of any money. Please refer to our Terms and Conditions.
What assistance is available is designing the content of my website?
Our professional content writing team will contact you and help you to gather information for your website if required. Once your website is completed, our website consultants will be happy to provide FREE assistance.
Is there any difference between a Website and an Internet site?
No these are just different terns for the same thing.
How long does the process take?
Once we have received the final content for your website, you can expect your site to be up and running within 7-10 working days.
Will it be easier for someone to hack into my computer by having a PlanMyAds website?
No, because your PlanMyAds website will be stores on our server and so, there is no additional risk of someone hacking into your computer.
How professional will my website look?
Your site will be very professional. Our website structure is based on extensive research into what makes an effective website.
If I purchase this product will I be able to expand into a more advanced solution at a later stage?
This is a fear that is felt by many companies. You dont want to spend money building a website now, only to have to start again after a few years. With PlanMyAds, your website will be provided by the product enhancements developed in the future. Be assured of your PlanMyAds website being on the leading edge of technology at all times.
Are there any hidden costs?
No. however, you must know that you are entering a 12 months contract for which the minimum charge is the setup fee plus the first twelve months worth of monthly fees. The other additional charges that apply to your PlanMyAds website are for requests for modifications, transfers and additions to your site.
Are any additions available for my website?
Yes. You can have the following:
- Shopping cart (without Payment Integration): 149$
- Shopping Cart (With Payment Integration): 199$
- PayPal Payment Gateway Integration (Enables you to accept payments from websites): 99$ per year
- Blog: 60 $ per year
- Forum: 60 $ per year
- News Letter Module : 99 $ per year
- Chat Ability for your customers : 99 $ per year
- After one year, hosting for 199 $ per year
What will happen after the first 12 months?
You can renew your hosting/license contract for a further 12 months at the prevailing annual rates of $299 per year including GST.
What do I get for the yearly application license and hosting fee?
You get a professional, reliable, fast and secure web hosting solution for your website. Website updates can be performed easily through a do-it-yourself tool. You can also access comprehensive customer service and support.
Content
How does copyright affect my website?
If you are using material that is not originally yours, you should obtain permission from the owner of the material.
How can I give you the content for my website?
PlanMyAds will guide you for your content. You can send the brochures, advertising material, and material from suppliers, testimonials from your customers, a copy of your business plans, etc. another option is to call us and we will guide you through the process and make suggestions.
What will happen when I want to update my information?
If you want some minor updates, it will only take a few minutes. Alternatively, we can also update the information on your behalf.
Can I change my website whenever I want to?
Yes you can. We provide you with easy to use tools that can change your website design, text, fonts, colors, graphics, etc. You wont need more than the basic computer skills for doing this.
Can I put a lot of photos of my stock and put them where I like on the site?
Make sure that your site is designed to ensure that your site is fast and easy to access. Pictures take up a lot of room and can slow down the access to your site. Your customers are paying to be online. You should have just enough information on your site for your customers to become interested in your products and services.
What is the limit on the amount of information that my site can store?
There is a limit of 300 words per page. Our research has indicated that visitors to your website dont want to see too much information nor do they want to scroll too much to see the text on your page.
Can I modify the page names?
You can change the page names to whatever you want. We have made suggestions as to what you might call your pages.
Domain name
What is a domain name?
It is your address on the web and allows people to find your website. They will see the first page of your website called the home page. For example, a domain name will be in the form of www.yourbusiness.com where www is the World Wide Web, your business is the name of your business and .com refers commercial entity.
Can I change the domain name later?
Yes you can. To do this, you will have to register a new domain name and have it delegated to your site server. Then, you can let the previous domain name lapse or choose to keep it along with the new one.
Can I have two domain names?
Yes, you can keep two or more domain names pointing to your website.
Can someone in another country use my domain name to visit my website?
Your website can be accessed by anyone anywhere in the world with an internet connection. All they need to do is type the correct internet address in their browser.
Hosting
What is hosting?
Hosting means placement of your website on the Internet through a web server. Once this has been done, anyone with Internet access can look at your website at anytime and anywhere in the world. Two essential factors for getting your website hosted are:
- a website
- a domain name
What do I get for the annual fee?
When you get your website hosted, your annual fee pays for it and the continued access to the PlanMyAds software. You also gain access to new security measures and new technology available with PlanMyAds for your website. Other than that, it pays for our professional and efficient customer support as well as software upgrades.
Why do I need to get my website hosted?
Any website that wants to be seen by online users will have to place it on a server. This may be your own server or a rented/hosted server. As most of the small and medium sized businesses dont have their own servers, their websites are hosted on someone elses server.
How secure and reliable is the web hosting facility?
Each network server used by us has specific security to prevent denial of service attacks. The hackers cannot gain access to valuable data as a maze effect is created through the security system. Our network engineers can detect and stop hacking attempts through 24/7 monitoring of the hosting servers. Physical security measures also available. At all times, visitors are escorted in the building and intruders and fire alarms are monitored 24/7.
Why should I host my domain name and website with PlanMyAds?
PlanMyAds has been designing, hosting and promoting websites for the past five years. With investment in strong financial fundamentals, we have increased ROI for countless customer websites and continue to improve our performance standards each year.
Can I cancel my annual subscription and do my own hosting?
When you cancel your hosting subscription, you are effectively canceling your site with us. A hard copy of your site will be provided for your reference but we cannot provide a soft copy of the same. This is due to separate storage of your design template and information. It has the benefit of allowing you or us to change the design of your site quickly and easily.
Software/Hardware
Is this software cross-platform?
It is only compatible with PC.
What computer equipment will be needed to maintain my PlanMyAds website?
You will need:
- Hardware: IBM compatible system, Minimum Pentium 166MHz Processor, Minimum 64 MB RAM.
- Software: Windows 98, 98SE, NT, or 2000, XP, Internet Explorer v 5.0 or above.
Will my PlanMyAds website slow down my system or cause it to crash?
No. your website is hosted independently of your computer and almost everything is accessed through the Internet and stored on our servers, including your email. Thus, there will be no noticeable effect on the performance of your PC.
Will I get free software upgrades?
Any new software upgrades and enhancements are automatically available to all users of PlanMyAds.
How do I know that the PlanMyAds software works and will continue to work?
Our software has been developed by specialists who continuously monitor its efficiency and performance. Many small and large organizations are using it to develop their websites, marketing campaigns and enhance overall business performance.
Technical
What is a server?
A computer that stores information which can be accessed via the World Wide Web network. This information can also be accessed by any computer through a browser. Common and most popular type of browsers include Internet Explorer and Netscape Navigator.
Can you access my email?
You may have to provide the password to your site at certain times. This may happen only when you are experiencing any fault with the site or want any modifications to be performed to your site. At such a time, we have access to your email. However, your privacy is safeguarded as a valuable asset by PlanMyAds.
What is a firewall?
A firewall protects the internal or private network from a public network by using carefully established controls for the kinds of requests that will be routed through to the private network for processing and fulfillment. Firewalls run monitoring software to detect and prevent external attacks on the site and protect the corporate internal networks from infringement.
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